Practise opening a discussion, asking purposeful questions and listening for what matters. Learn to navigate your presentation at the right depth, use stories and evidence, and guide a useful next step.

What the work covers

Storytelling and active listening
Questions and discussion leadership
Conversational presenting and delivery

Applied practice using your team’s real material.

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Training & coaching

Improv-Based Active Listening

Listen more closely. Respond to what customers mean.

For teams who want to stay present and curious under pressure.

Use improv exercises and reflection to practise listening without preparing your response. Replace judgement with curiosity, notice what is unsaid and invite the customer to explain more.

What the work covers

Practical listening exercises
Recognise personal listening habits
Apply the learning to customer conversations

Workshop scope tailored to your team.

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Presentation strategy & design

Presentation Strategy & Design

Build a presentation your people can own and use.

For teams who need a presentation strategy, a new deck or a more substantial rethink of existing content.

Spencer interviews Discussion Leaders, sales, product marketing and the EBC team to understand their needs. He shapes the message and conversational structure, then guides your in-house designers or designs the presentation within your brand guidelines.

What the work covers

Stakeholder interviews
Message and presentation strategy
Design direction or presentation design

Fractional Presentation Strategist / Designer support. Scope agreed together.

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Presentation strategy & design

Conversational Presentation Conversion

Navigate an existing deck around the customer.

For teams with approved content that needs to work more flexibly in the room.

Add a returnable menu, flexible navigation and layers of detail to an existing presentation. Keep core messages available when the agenda changes or time gets cut. Training in how to use the converted deck can accompany the work.

What the work covers

Existing-deck review
Navigation and content structure
Optional training on conversational use

Focused conversion, with wider strategy or design scoped separately.

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EBC story & facilitation

EBC Story Workshop

Connect the whole visit into one customer story.

For EBC teams who want the tour, demonstrations and discussions to feel connected.

Map the executive journey with the customer as the protagonist. Shape a narrative that connects the visit to their priorities, including how each part leads into the next.

What the work covers

Customer journey and story arc
Connections across the visit
Shared narrative and language

A collaborative workshop using your EBC experience.

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EBC story & facilitation

Story Curation

Find the customer stories your experts need.

For organisations whose valuable stories are scattered across people and teams.

Interview people across your organisation to uncover useful customer stories and anecdotes. Shape the material into stories your Discussion Leaders can tell naturally and connect to the conversation.

What the work covers

Story discovery through interviews
Clear, tellable customer stories
A collection your team can draw on

The story collection and usage are agreed with your team.

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EBC story & facilitation

Briefing Support

Bring experienced support into the conversation.

For EBC programmes that need an experienced partner alongside their experts.

Discuss Fractional Discussion Leader support for selected briefings, including preparation and participation in the customer conversation. Define the role around your programme and the people in the room.

What the work covers

Briefing preparation
Support alongside your Discussion Leaders
A role agreed around your programme

Frequency and engagement scope agreed together.

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From an EBC leader

“Over two days he gave us the frameworks and the shared language to design our work that way, treating every executive visit as a story with the visitor as the protagonist.”

Vivienne van Gestel
Director Executive Briefing Center, Celonis

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Not sure where to begin?

Start with the challenge in your room.

Tell Spencer what your people need to do differently. Together, you can identify which training or service would help.

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