Client story / Executive Briefing Center
One executive visit.
One continuous story.
Connecting the tour, the conversations and the presentations around the senior visitor.
The work
Threading narrative through the executive journey.
Vivienne van Gestel wanted the Celonis Executive Briefing Center experience to work as one coherent story. Over two days, Spencer worked with the team on frameworks and shared language, with the visitor as the protagonist.
Conversational Presenting was part of that work: using the deck as a flexible asset to support the discussion. In her recommendation below, Vivienne describes the team’s early changes to the design of upcoming visits.
In Vivienne’s words
Vivienne van Gestel
Director Executive Briefing Center
Celonis
Narrative has always been central to how I think about our Executive Briefing Center. It shaped how we designed the space and how we wanted senior visitors to experience it. What I wanted from Spencer was help threading that narrative through the whole executive journey, so that the tour, the conversations in between, and the presentations themselves work as one continuous story rather than three separate moments.
Over two days he gave us the frameworks and the shared language to design our work that way, treating every executive visit as a story with the visitor as the protagonist. One shift the team is excited about is what Spencer calls ‘Conversational Presenting’: the deck becomes a flexible asset that supports the conversation in the room rather than driving it. Given that these are some of the most expensive conversations any company with an EBC has with its customers, the return on getting them right is significant.
Few EBC programs invest in narrative as a discipline at this level, and the difference is already showing in how our team is redesigning upcoming visits. For any EBC leader who wants the full executive experience, including the deck, to land as one coherent story, I would recommend him without hesitation.
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Develop the people.
Connect the experience.
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What would you like your discussion leaders to do differently?
Tell Spencer what happens in your briefings and what you want to change. Together, you can work out the right approach for your team.